Building Online Presence
Whether your business needs an online presence or not depends on the type of business you run… but I can say 99.9% your business will need an online presence.
To build an online presence it isn’t necessary to start with a website. There are some free and easy ways to create an online experience for your company or brand.
- You can list your business on Google, Apple, or Bing Maps
- Create a social media profile for business
Do I need a website for my business?
Website is your business online postcard. It is a great way to establish your online presence, get found on Google, grow brand awareness, gain online visitors to your website which later can be converted to clients. Whether your business needs a website or not, depends on where your potential customers are.
Website Design
Websites are designed to encourage website visitors to take actions like buying online, filling in a lead form, or browsing your organization’s content.
So before starting designing your website, make a plan and have a purpose in mind.
There are different types of websites, and each of them requires a different design and style.
Let’s see what type of website best matches your business.
Types of Websites & purposes
- eCommerce site: sell online, receive payments
- Lead Generation site: collect contact details from website visitors
- Portfolio (or Brochure) site: increase brand awareness, allow visitors to learn about your business, services, or provide useful information to your readers
We provide full-service marketing and website development services. Contact us for the initial consultation.
The Buyer’s Journey
Each new visitor to your website passes a few stages before becoming a client. So make sure your website is designed & optimized properly.
Below are the main stages each one passes
Interest: They might have found your company and the services you provide, and they’re just finding out more about you. What’s it like to work with you? Maybe they’re looking for
company reviews, things that are easily found on a website, and that it’s your job to show
Consideration: They’re considering making a purchase from you. They’re almost there, and
having additional marketing materials, testimonials, and reviews will help your customers find
out more about you online.
Conversion: For some brands, that’s completing a sale on their website. For others, that’s an
email sign up or a download of a white paper. That means that they either bought something,
or they’ve turned into a customer on your funnel.
Retention: Building a relationship is going to help keep customers active in your company
and with your company. It’s your job to keep sending them information and products that
they’re interested in to ensure you keep them coming back.